Do you want to know what your constituents care about? Are you interested in voter trends?
Do you want to know what makes your customers happy? Are you interested in reducing turnover?
Do you want to increase the quality of your data? Are you having difficulty analyzing your survey results?
"In theory, there is no difference between theory and practice. But, in practice, there is."
Jan L. A. van de Snepscheut
“If you can't explain it simply, you don't understand it well enough”
"Whenever a theory appears to you as the only possible one, take this as a sign that you have neither understood the theory nor the problem which it was intended to solve."
“He who loves practice without theory is like the sailor who boards ship without a rudder and compass and never knows where he may cast.”
Leonardo da Vinci
“How empty is theory in the presence of fact”
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